Design Brief was to research and design a new site for a local art supply store — this project was completed in a 2 week sprint.
They would like to keep customer service as a priority as well as continually producing curated products, maintain reasonable pricing and keeping the feel of the store local. Lastly, through the website, they wanted to showcase their key products and maintain brand image.
It is so important to know what is out there, who is doing things right, and which site could do things better in order to understand the scope of the project
The first thing I decided to do was some competitor analysis in order to give me an idea of the types of features that are out there and available from their possible major competitors. It was also important to actually visit another art store in the local area to get into store layout, customer interaction, browsing habits from customers and organisation of products, after alot of research, a prototype was tested and then moved from lo fidelity to high fidelity.