By conducting user research, competitive analysis, interviewing current users of the HomeRenter website, interviewing landlords that use other services, we slowly started to uncover all of the requirements that traditional landlords need.
Trust, clear information, clear pricing structure, and most importantly, communication. Landlords don’t have time, they want to know what the service offering is, how much they need to spend, and that they will find good tenants quickly.
As a result of the interviews we had with landlords, we completely redesigned the homepage of the site, the landlord landing page, the entire property listing process and even looked at the landlord management dashboard. By stepping into the shoes of the landlord and delving into their minds, we were able to fully understand what they need in order to benefit from such service.
With the redesigned prototype, you know instantly what HomeRenter offer, what you get as a landlord and how much it costs, in an easy to digest language, and with speed.