By conducting competitive analysis, user interviews, interviewing current visitors to the science museum, interviewing people who like to go to museums in general, we started to understand what is important for these people when they go on a museum trip..
Our Design Principles: Simplicity is Key
The whole focus of our app is to allow a user to be immersed in the museum visit experience, in the simplest way possible while providing lots of added value.
The experience of using the app should complement the use of resources that are already in the museum, meaning that the app is an extension for enhancement rather than a separate tool.
The user is already learning, and their brains are probably working more than average. Every aspect of using the app will just make sense because it follows typical and known conventions. Visual language should also be welcoming and accessible.